Amazing Grace (Period)

To clarify, that's "grace period", not "grace.".   Clarification is in fact the name of the game today as it has been brought to my attention that the blogosphere and various Mac forums are alive with the question of whether big bad Parallels (us) plans to make all those poor innocent customers (you?) currently buying Parallels Desktop for Mac 3.0 pay for the next version when it comes out.

I'm slightly puzzled by this to be honest... it's not like we've been particularly secretive about it.  In fact, our good friend Apple has advertised it for us.  Perhaps the word just hasn't got around yet, or we've not made a loud enough noise about it.  In any case, let's correct that now.  [Drum roll please]

Any customers that have bought Parallels Desktop for Mac 3.0 from September 1st, 2008 automatically qualify for a free upgrade to version 4.0 when it ships.

Hopefully that's made it clearer, but please do let us know if you have any questions.

It's AMAZING that this was becoming so contentious really.  Oh OK, I admit it, that was a cheap shot just so I could use that title.

Comments

[Rob]

So what about us who upgraded to 3.0 LONG ago (January). Do I have to spend yet ANOTHER $70? When are you going to give a price break to long standing supporters of your product? I've had to pay for the original product (2.0 I guess?) and an upgrade and now you're telling me you want me to pay for another upgrade unless I held out until recently. Don't worry, lesson learned. I'll buy 4.0 when you offer up the upgrade to 5.0. Or maybe I need to switch to an EMC product...